Web design, Ecommerce and Branding

Just as the web moves away from being a collection of brochureware sites to the preferred tool for information and research, web design must change with it. From our web site design studio, based in Hertfordshire, we aim to support your message and drive traffic to your site through our solid SEO design principles.

Does your site need to be restructured, or would it benefit from a re-design to maximise your return on the assets you already have? We work closely with our clients creating practical plans to provide cost effective changes. Invariably the redesign is accompanied by significantly increased traffic as we apply strong SEO fundamentals to our designs

We offer various ecommerce solutions depending upon your requirement:

• Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.
• Actinic is recognised as the UK ecommerce software market leader, and is used on over 10,000 live sites. Research shows that over 50% of SMEs using packaged software to run their stores use Actinic (source: pfa Research). Some of Actinic's better known UK users include the Standard Fireworks, Royal Opera House, Barnardo's, The Royal Navy, Scout Shops, Sunningdale Golf Club, and many more.

Branding is paramount on the web. Having the right aesthetics will speak volumes about your service, your target market and the integrity of your proposition.

Tektra Systems works closely with EoAD Associates who are a multi-disciplined graphic design consultancy based in London’s west end. "...our vision is to provide thought provoking solutions based on a coherent strategy and consistently delivering highly creative, memorable communications."

UK hosting and comprehensive support

As sites evolve and content needs to be renewed, we provide updates or enhancements in a 'maintenance' framework, either on a regular or ad hoc basis. This allows the yout to retain a high quality online presence once the initial implementation is complete.

Tektra offer cost effective and reliable hosting, coupled with low price domain names. Full details of our UK hosting site are here

Your choice of domian name can be critical in terms of how your site is perceived and ease of SEO. Search for suitable domain names at our uk hosting site.

Google Apps Support and Implementation

Tektra Systems work with small and medium businesses, enterprise, non-profits, unions, charities and the public sector including local government, schools, colleges and universities. We give our clients a competitive advantage - functional, reliable and flexible computing through on-demand software with significant cost-savings.

We take each individual situation and advise accordingly. Our services include, but are not limited to:

• License procurement and management
• Domain setup and configuration
• User set up and configuration
• Data and Email Migration
• Ongoing User Support and development Services
• User Training
• Configuration of iPhone/Android/Windows Mobile to sync with Google Apps account

Wordpress Blog Implementation

A blog is essentially an online diary or journal, published on the web for all comers to read, share and syndicate. Millions of new websites have spawned as a result of this 21st century user-generated content phenomenon. Not only are blogs are great way to communicate directly to people, but they're also great fodder for the search engines. Google et al. will appreciate your commitment to publishing regular posts on your blog and will reward you with improved search engine results! That means more business for your organisation.

In short, it's a good idea for your organisation to blog. And you should start doing it right away.

Our blog design and implementation service includes the following:

• Domain-based Wordpress blog software installation
• Customised design template
• Implementation of appropriate 'plug-ins' and 'widgets' - to improve the user experience
• Set up of author accounts for your bloggers
• Initial on-site search engine optimisation to ensure that the blog appears in the major search engines
• Hosting (if required - additional cost)

Search Engine Optimisation and Search Engine Marketing

Nearly 80% of Internet users find web sites through Search Engines driving over 50% of online purchases. Your content needs to inform search engines and users about your site in the best way possible, we ensure that search engines, and more importantly users, can find your content as quickly and easily as possible.

With 20 billion plus web pages trying to attain the best search position, and billions more that are not even listed. Our approach gives not only your site but your business a massive head start, and an extremely good chance of staying above your competition.

Our Search Engine Optimization service is a combination of technical know-how, marketplace research and your input as the person who knows your market the best. The key thing here is return on investment. Our service includes:

• Keyword analysis
• Competitor analysis
• On-page optimisation
• Deep site optimisation
• Valuable link building
• Search Engine compatibility reporting
• Search engine submission - where appropriate
• Latest Web 2.0 link building techniques
• Position reporting
• SEM - Search engine marketing

Usability and traffic monitoring

On the web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave.

If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?

Tektra understands that you want your website to work hard for you.. You want it to be clear, well designed and effective. You want it to be focused on your users. You want it to bring results.

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